Art Ventures is a Fayetteville based art gallery that advocates for collaboration, education and accessibility within the arts. While creating an identity for this organization last semester as a class project, I found inspiration from their dedication to inclusivity not only within the artists they choose to showcase but also in who they believe their audience to be: anyone and everyone.
Identity: Art Ventures
I wanted to make a mark that was approachable and clean. The square is a ubiquitous shape that encourages and lends itself to a multitude of applications such as apparel, marketing and promotional ads while the typeface Futura is classically direct and eminently readable. Just like a frame is meant to elevate, not overpower, an image, this logo was created to represent Art Ventures, not define it.
