Coffee Packaging

Packaging is not only meant to draw the eye of a customer but also wholly embody the identity of its brand. Method Coffee is a fictitious  coffee company that prides itself on only using the most exceptionally flavored beans from all over the world and roasting them locally. This emphasis on flavor and origin led me to chose colors that brightly represented this particular roast’s tasting notes of honey and berries while  also creating a secondary logo that showcased a native Nicaraguan bird in the Northwest corner of the state’s outline..